Insights

Ideas for more profitable marketplace growth.

Practical thinking on ecommerce analytics, retail media, pricing, fulfilment and marketplace operations for teams that want better decisions.

Ideas for more profitable marketplace growth.

2025-07-12

5 smart tips for a successful omnichannel strategy

For years we have seen the trend of consumers making more and more purchases online, and the pandemic has only accelerated this trend. This has meant that both retailers and e-commerce companies need to be present on a growing number of channels, because after all, you want to be where the consumer is. Selling across multiple channels is called omnichannel retail, and it brings both challenges and interesting opportunities.

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2025-07-12

Why Branding is Essential for Your E-commerce Business and How to Establish It to Enhance Sales

In the e-commerce world, it is crucial for your product to stand out among the competition. One of the best ways to achieve this is through strong branding. Effective branding can increase consumer affinity towards your product, making them more likely to choose it over competitors'. This article explores the importance of branding for your e-commerce business and provides tips for implementing powerful branding strategies.

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