Snapchat Ads and Pinterest Ads are now live in FiveX. Both platforms are in phase 1 of their integration, which means the foundational infrastructure is in place and the data is flowing into your dashboard.
What phase 1 includes
Phase 1 covers four key building blocks for each platform:
- Structure — the account, campaign and ad group hierarchy is set up and mapped to FiveX's advertising data model
- Spend data ingestion — ad spend is read directly from the Snapchat and Pinterest APIs and stored in FiveX
- Scheduled sync jobs — our own cron jobs keep the numbers up to date automatically, so you never look at stale data
- Dedicated ads pages — each platform gets its own ads page in the FiveX dashboard where you can view performance at a glance
Why Snapchat and Pinterest
Multi-channel advertisers need more than just Amazon and bol. Snapchat and Pinterest are visual, intent-driven platforms where marketplace brands can reach audiences earlier in the discovery funnel. With both now feeding spend data into FiveX, you can compare ROAS and TACoS across every channel — not just the ones with native marketplace ad consoles.
What's next
Phase 2 will add deeper metrics: impression-level data, audience insights and creative performance breakdowns. For now, the sync jobs are running and the ads pages are live. Connect your Snapchat and Pinterest accounts from the integrations page to start seeing your data flow in.